Category Archives: Search Analysis

  • 28

Tips for Creating a better E-Commerce Application

E-Commerce, A name started few years back and now ruling the world. Most of the companies started their E-Commerce portals to sell products online to increase their sales and some are even only online portals they don’t have off line stores and they sell some one else’s products.

Now a days people want the products at their door steps. If your services are on time then no one can beat you in E-Commerce, Following are few of recommendations to develop an E-Commerce Application:

1. A neat and clean website design

Your website UI design must be very clear and soothing that users visit again and again, atleast to review the design.

2. Avoid Ads:

if you want to show some Ads go for internal Ads, Like Ad of one of your product which is going to appear on other page

3. Easy to find Products:

Put a Search box, so that users can easily find the products on website, People don’t remember SKUs so make the search keyword enabled, better to go for Full Text Search.

4.  Better Searched Results Page:

The search results page should be interactive enough to display the maximum products and at the same time the page should not be cluttered enough that irritates the customer to find the required product.

5. Put Drill Down on Searched Results:

The successful websites like Amazon, E-Bay, CNET etc have the Drill Downs impemented on the searched results. Suppose user entered the keyword “Laptop” in the search box, Now it will display the list of all the laptops in the searched results but the true E-Commerce leader will display the searched results as the Groups of Laptops. Grouping by Brand, Grouping By common paratmeters like screen size, RAM, Processor, Next Generation Processors, Price Slabs (500$ – 800$, 1000$ to 1200$) etc so that user’s can easily idetify the product that they required.

6. Product Details Page:

Your  product details page is very important for the user, as its going to behave like a Sales Man, Display the product with Multiple pictures, one picture on the screen of medium size and show some icons of the images below the main image and let the user to view the bigger images. Give all the four views of a product to user for his satisfaction.

Dont write very long descriptions, describe important points and give a summary too.

7. Product Variants:

Display variants of products on Product Detail Pages. When you enter a shop and check a laptop the sales person will also show you the different models of that laptop or different skins available for that so that you can have options to buy. similarily this page is your sales man.

8. Shopping Cart:

Make an interactive shopping cart, easy to operate where the quantity of the prodcuts can be altered.

9. Easy Checkout:

There should be an easy checkout system, Users should be able to enter multiple Shipping addresses while let them have only one billing address and store those shipping and billing addreses for future usage.

10. Payment Gateway Integration:

Always go for Secured and known payment Gateways like paypal, google that people can trust over.

11. Use SSL certificate to make the pages secured:

Its very necessary for you to implement the SSL certificate to prevent fraud and theft of your important information.  Users will not trust your site untill it has the SSL installed – i mean https://

12. Display Secured Logos:

Display the logo of that SSL provider on your website that let the users know that the site is secured. there are various organizations who keep on testing your websites and make sure that your website is hackers safe and fraudulent free. Like Hackerssafe. keep these logos on your website that will assure users that your site is protected and safe which will eventually increase your site traffic.

13. Let the people sell your Products on their sites:

Pubish the XML / CSV feeds. Let people subscribe to that. In this way, your product selling will increase and your brand will be promoted.

14. Google Page Rank:

Google page rank play an important role in E-Commerce Applications, Now a days users are more smart than the programmers. They know the importance of Google Page Rank and they know if a site has high Page rank (atleast PR-4) that means that site has importance in Google eyes and will be Good. Click here to find steps to increase Google Page Rank

15 Alexa Page Rank:

Alexa page rank defines the usage of the site. It shows the rank of a page as per the visits of  the users. so user can some to know how popular is your site is.

These were few steps to make your e-commerce application as the best E-Commerce application.

We at Zonix develop these E-Commerce Application, if you would like to go for that – contact at www.zonixsoft.com or email at sales@zonixsoft.com. Few more things are more which we will be publishing in near future. Keep visiting.

Bigbuyindia is an E-Commerce Portal where you can buy India Jewellery products.


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  • 19

Free SEO Tools You Can’t Live Without

Visit Zonix Software Solutions

Here are six important SEO Tools to get you started:

1. Backlink Anchor Text Analysis – This tool is especially useful, as we all know that anchor text (if you don’t, then take my word for it) plays a huge part in the weight given to a link to your site. By inputting your URL, you can check all of the backlinks pointing to your site and the anchor text used for each. Quality, relevant, keyword related anchor text is the best way to link to someone, so if you see people that are linking to you using the infamous “click here”, kindly shoot them an email and ask them to change it if they have time. It’s worth the trouble.

2. Free Keyword Suggestion Tool – Okay, so I covered this a little in my last post, but it’s definitley worth listing again. As you know, it’s an quick way to nail down some nice keywords, and get a general idea of the amount of search volume each one commands. Quick, easy, and fun.

3. Domain Stats Tool – Yeah, spying on your competitor is so much fun! This tool comes in handy if you just can’t seem to figure out why your enemies are ranking higher than you (other than the normal stuff). Input a URL, and it will tell you things like domain age, big directory listings, backlink count in the big 3 (Google, Yahoo, MSN). Nothing too detailed, but it may be useful information at one point or another.

4. Keyword Difficulty Check – This seo tool is just downright cool. In your quest for the ultimate keywords, wouldn’t it be nice to see how difficult it would be to rank for a particular keyword? Problem solved. This famous tool over at SEOChat will do just that. It will tell you how hard it’s going to be percentage wise to rank for whatever keyword you put in. For instance, the keyword “SEO” gets a score of 78.5%, compared to “Florida SEO Company” scores a 42.03%. I could actually do this for hours, so I better move on before I digress….

5. Google Vs. Yahoo Search Results – Talk about interesting. This tool lets you put in a keyword or keyphrase of your choice, and after it runs, it will present you with a graph showing where they rank on each site. Lines are drawn across the graph for matching domains. It’s very cool to see how each search engine ranks pages for certain keywords. For instance, I ran a query on the keyword “seo tips”, and I noticed that the 3rd result site in Google is ranked well over 40 in Yahoo. Not all of them are that far apart..some are actually really close. By the way, does anyone know the algorithms for each? I just need to borrow it real quick….

6. Term Extractor – This little handy tool will let you input a URL, and after analyzing, it will tell you what it thinks is a search engine targeted term. This is a VERY clever tool, which I recommend you run on your site periodically, that way if you’re trying to target “garden tools” and the term extractor tells you that it thinks “sea monkey poop” is more SE targeted, that you have some work to do, keyword density wise!


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