E-Commerce, A name started few years back and now ruling the world. Most of the companies started their E-Commerce portals to sell products online to increase their sales and some are even only online portals they don’t have off line stores and they sell some one else’s products.
Now a days people want the products at their door steps. If your services are on time then no one can beat you in E-Commerce, Following are few of recommendations to develop an E-Commerce Application:
1. A neat and clean website design
Your website UI design must be very clear and soothing that users visit again and again, atleast to review the design.
2. Avoid Ads:
if you want to show some Ads go for internal Ads, Like Ad of one of your product which is going to appear on other page
3. Easy to find Products:
Put a Search box, so that users can easily find the products on website, People don’t remember SKUs so make the search keyword enabled, better to go for Full Text Search.
4. Better Searched Results Page:
The search results page should be interactive enough to display the maximum products and at the same time the page should not be cluttered enough that irritates the customer to find the required product.
5. Put Drill Down on Searched Results:
The successful websites like Amazon, E-Bay, CNET etc have the Drill Downs impemented on the searched results. Suppose user entered the keyword “Laptop” in the search box, Now it will display the list of all the laptops in the searched results but the true E-Commerce leader will display the searched results as the Groups of Laptops. Grouping by Brand, Grouping By common paratmeters like screen size, RAM, Processor, Next Generation Processors, Price Slabs (500$ – 800$, 1000$ to 1200$) etc so that user’s can easily idetify the product that they required.
6. Product Details Page:
Your product details page is very important for the user, as its going to behave like a Sales Man, Display the product with Multiple pictures, one picture on the screen of medium size and show some icons of the images below the main image and let the user to view the bigger images. Give all the four views of a product to user for his satisfaction.
Dont write very long descriptions, describe important points and give a summary too.
7. Product Variants:
Display variants of products on Product Detail Pages. When you enter a shop and check a laptop the sales person will also show you the different models of that laptop or different skins available for that so that you can have options to buy. similarily this page is your sales man.
8. Shopping Cart:
Make an interactive shopping cart, easy to operate where the quantity of the prodcuts can be altered.
9. Easy Checkout:
There should be an easy checkout system, Users should be able to enter multiple Shipping addresses while let them have only one billing address and store those shipping and billing addreses for future usage.
10. Payment Gateway Integration:
Always go for Secured and known payment Gateways like paypal, google that people can trust over.
11. Use SSL certificate to make the pages secured:
Its very necessary for you to implement the SSL certificate to prevent fraud and theft of your important information. Users will not trust your site untill it has the SSL installed – i mean https://
12. Display Secured Logos:
Display the logo of that SSL provider on your website that let the users know that the site is secured. there are various organizations who keep on testing your websites and make sure that your website is hackers safe and fraudulent free. Like Hackerssafe. keep these logos on your website that will assure users that your site is protected and safe which will eventually increase your site traffic.
13. Let the people sell your Products on their sites:
Pubish the XML / CSV feeds. Let people subscribe to that. In this way, your product selling will increase and your brand will be promoted.
14. Google Page Rank:
Google page rank play an important role in E-Commerce Applications, Now a days users are more smart than the programmers. They know the importance of Google Page Rank and they know if a site has high Page rank (atleast PR-4) that means that site has importance in Google eyes and will be Good. Click here to find steps to increase Google Page Rank
15 Alexa Page Rank:
Alexa page rank defines the usage of the site. It shows the rank of a page as per the visits of the users. so user can some to know how popular is your site is.
These were few steps to make your e-commerce application as the best E-Commerce application.
We at Zonix develop these E-Commerce Application, if you would like to go for that – contact at www.zonixsoft.com or email at email@example.com. Few more things are more which we will be publishing in near future. Keep visiting.
Bigbuyindia is an E-Commerce Portal where you can buy India Jewellery products.